Rovio is best known as the creator of the globally successful Angry Birds franchise. The entertainment media company was founded in 2003 as a mobile game development studio. Angry Birds, the mobile game, was released by Rovio in 2009 and soon became very popular. From 2010 onwards it became a worldwide phenomenon and is still enjoying great success. The franchise has since expanded to a variety of new business areas. The Angry Birds Movie opened worldwide in May 2016 and grossed over USD 352 million.